My Birth Matters Campaign


Cesarean sections (C-sections) can be important and even lifesaving in some circumstances. However, studies also have found that overuse of C-sections may result in harm and poor outcomes for mothers and babies. In the last few years across California, many health care providers, payers, purchasers, and policymakers have been working to reduce the unwarranted variation in low-risk, first-birth C-sections. A key goal is to ensure that C-sections are only being performed when they are absolutely needed.

The California Health Care Foundation, California Maternal Quality Care Collaborative, and Consumer Reports have teamed up to develop a new consumer resource — My Birth Matters — designed to educate women about the overuse of C-sections and to encourage them to engage with their care team to support vaginal birth and reduce their chances of having an avoidable C-section.

Learn more about the campaign at and on social media at #MyBirthMatters.